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The Art of Persuasion: Unveiling the AIDA Technique

The Art of Persuasion: Unveiling the AIDA Technique

IN: LEADERSHIP.29 APRIL, 2024
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Tree planting in Sintra

Tree planting in Sintra

IN: SUSTAINABILITY.31 JANUARY, 2024
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The Art of Persuasion: Unveiling the AIDA Technique
The art of communicating convincingly and persuasively is a real challenge. But there's a technique, simple yet effective, that has stood out over several decades: the AIDA technique.
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Tree planting in Sintra
We started the year with an activity in Parque Serra de Sintra, which we intended to be just a contribution to mother nature, but which turned into a good experience of teamwork and leadership.
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The advantages and disadvantages of the 3 work models: flexible work, hybrid work and fixed work
NAThe 2020 global pandemic has driven a significant shift in the way we work. And, the return to “normal”, showed that these new work models are here to stay. But this change is proving to be a challenge for leaders who now have to deal with different work models, organizational rules and requests from employees, who today feel different needs.
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How To Increase Employer Branding
Throughout this article we will explore the importance of Employer Branding and the relationship of Employer Branding with engagement and with recruitment and selection and we will give 10 tips to implement a successful Employer Branding in your organization.
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How mindfulness can help your work
Mindfulness practices have been revealing increases in well-being, engagement, performance and a key relationship in organizational leadership topics
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Bright BINGO - What I did this vacation...
Jogue o nosso Bright BINGO, marque as atividades que fez e aproveite para relembrar esses momentos!
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Summer Reading - What does the Bright Team recommend?
What are the Bright Concept team's summer reading recommendations?
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5 ways to increase “employee engagement”
The Great Resignation continues to spread worldwide, and companies are trying to respond to this wave. The solution lies in employee engagement.
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Coaching Portugal – The origin of Coaching and what distinguishes it
Excerpt from the book "Coaching: Going further in here", ICF Portugal (International Coach Federation), co-author Isabel Freire de Andrade; in which the origin of coaching and the differences between coaching and mentoring, therapy, consulting and training are discussed.
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How are your goals?
How are your goals and actions and what can you change, adapt and improve so that the next 6 months become the best of the year? Take this short self-assessment to reflect on your resolutions and what you can do to adjust them.
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