Blog

Today, the question is no longer whether AI should be part of your company's strategy or whether it is necessary to learn how to work with it, but rather how to integrate it without losing the organization's identity and purpose. The future belongs to companies that know how to bring together technology, skills, processes, and culture.

The world of work is changing at an unprecedented pace. New generations are entering the job market with different expectations, technology is redefining how we collaborate, and the need for well-being and flexibility has never been more evident. In 2025, people management will not just be a strategic function—it will be the key to organizational survival and growth.

The end of the year is approaching and, with it, comes the desire to plan for 2025. Creating resolutions that focus on the areas and habits you want to target or change can be challenging. Therefore, it is important to dedicate moments to reflection to evaluate what you want to achieve or change and what tools you can use to achieve these goals.

Chapter by Isabel Freire de Andrade from the book "85 Voices for Leadership" published by ISCTE in November 2024. The world has some very big challenges and the generations to come will have even bigger challenges. These problems are impossible to solve by hero leaders, that is, ultra-competent people with excellent leadership skills. The world urgently needs teams that not only function as more than the sum of their parts, but also collaborate and act as partners with all their stakeholders to co-create exceptional value for them and have a ripple effect. The era of the hero leader has passed and gone!

The more stress we feel, the less productive we are. To keep employees productive and happy, it's necessary to employ stress management strategies.

An undeniable truth that organizations already know is: Employment engagement is a crucial factor for employee performance and the company's success! The big question is: How to do this in practice?

The art of communicating convincingly and persuasively is a real challenge. But there's a technique, simple yet effective, that has stood out over several decades: the AIDA technique.

We started the year with an activity in Parque Serra de Sintra, which we intended to be just a contribution to mother nature, but which turned into a good experience of teamwork and leadership.

NAThe 2020 global pandemic has driven a significant shift in the way we work. And, the return to “normal”, showed that these new work models are here to stay. But this change is proving to be a challenge for leaders who now have to deal with different work models, organizational rules and requests from employees, who today feel different needs.

Throughout this article we will explore the importance of Employer Branding and the relationship of Employer Branding with engagement and with recruitment and selection and we will give 10 tips to implement a successful Employer Branding in your organization.