The digital transformation has determined how people interact with each other and with the world, translating traditional habits into continuous disruption processes.
It is necessary to look carefully at the methodologies used in digital transformation processes, streamlining work methodologies, expanding knowledge and helping people to adapt to the new culture.
The Challenges of Human Transformation
In processes of rupture and discontinuity, there are moments of truth when it is necessary to create spaces of magic and, above all, to make experimentation and recreation possible.
In Companies, it is therefore necessary to recreate a language that translates this magical environment and that will allow you to tell a new story, in which you experience the limits of your own culture! In this Space other visions, other feelings, another logic and, above all, another purpose are conveyed. The idea is to break, fracture, rebuild and discover other worlds.
Thus, a digital transformation process is always accompanied by a profound and demanding human transformation, in which classic methods, current norms or existing processes cannot be maintained while still wanting to tell a new story.
And in any digital transformation process, changing the Culture is the key to ensuring success. It is therefore necessary to inscribe the new digital side in culture, the mark of individuality, in order to then build a new business fabric, inventing another order. And, in this new order, traditional values matter little...
Knowing that we all have beliefs that are recovered in various moments of change, whenever rationality fails to respond to everyday situations, resorting to memory is the means to recover the cultural universe. In this way, we allow ourselves to recreate culture, as well as cultural values.
The digital transformation has thus been shaping the way people interact with each other and with the world, translating traditional habits into processes of continuous rupture, which last until the new stability resulting from this transformation can be achieved.
And at all the different stages there are impacts, both in personal life and in companies.
Human transformation is, therefore, like a crossing that each person makes within themselves, ensuring alignment with modernity, while ensuring balance with their history and the history of each company in particular.
The changes inherent in the Digital Transformation
The world has gone digital and will continue to change and evolve, so we cannot go back. Thus, each one of us has the capacity to change with him.
In this context, Digital Transformation emerges as an emerging trend and everything related to the digital world implies a revolution that is permanently changing both the market and the way of consuming. Due to the multiple ongoing changes, innovation emerges as a key factor to face competition and face new challenges.
During the course of Digital Transformation, companies usually increase the level of awareness of their own reality, their way of carrying out projects and the way in which they will adapt to the changes of these new times. At the same time, they demonstrate skill and flexibility when implementing emerging technologies and ensuring that their professionals are permanently adapting to the new culture.
See here: Bright Concept Solutions: Engagement Accountability and Culture
At the same time, more agile work methodologies are being adopted, which adapt to the new speed imposed by technology and knowledge about changes is being expanded, whether in terms of products, services or even the business models themselves. However, according to a Survey carried out by the Harvard Business Review, around 70% of digital transformation processes fail.
Thus, in order to achieve the objectives associated with digital transformation, it is necessary to integrate digital technologies into all areas of the business. Companies need to update their systems, processes and procedures and, above all, their Culture, as digital transformation is a powerful weapon that helps companies remain relevant in the markets where they operate.
It is through the integration of a Digital Culture and also through Training, that adaptation to changing processes is promoted and facilitated, ensuring that teams adhere more easily to new processes and thus guaranteeing a more agile path of transformation.
This Cultural Transformation of companies is at the same time the guarantee that they are prepared for the next technological revolution, without requiring very significant additional efforts to remain current and competitive.
In this path of constant ruptures, which are reflected in several areas, we immediately see the direct impact on online shopping - with an unrivaled growth during the recent confinement - changing the role of physical stores, which need to make use of technology, for to offer a unique experience to the consumer.
Also in the Financial Sector, there are numerous startups that use technology to facilitate consumer access to financial services, forcing banks to continuously digitize, so that they can remain competitive.
Still in Industry 4.0, smart assembly lines use robots, Internet of Things sensors, analysis platforms and Artificial Intelligence, not only to increase their productivity, but also to improve the quality of their products.
And in the Health sector, sensors capable of monitoring the health of patients remotely and in real time are already being used, while consultations are being carried out via videoconference.
There are still immense opportunities for the digital transformation of society, which will be translated in several very positive ways. We will see more data, artificial intelligence (AI) and other technologies converging to improve the human condition. But just as digital will play an increasingly important role in people's lives, ethics will also be a fundamental factor, which will deserve very specific monitoring.
And all the assumptions above lead us to the question: "What cultural attributes does an organization need to ensure a successful digital transformation?"
We can highlight 7 key cultural changes to achieve an effective digital transformation:
- The Company is fully connected and responsive across all departments
- Employees have good collaboration practices and an open culture, digital mindset, agility and flexibility
- Employees are Customer Focused, able to respond quickly to their ever-changing needs
- Employees have autonomy and responsibility, being encouraged to solve problems
- Employees are prepared to take risks and learn from mistakes
- There is a culture based on data (see here Academia Virtual/Data liretacy)
- There are digital models and KPIs aligned with digital transformation objectives
And in the end, we found that digital technologies bring significant new value. However, companies will only be able to unlock this potential and achieve sustainability if they have an adequate digital culture, assumed and implemented at all levels of the organization.
Thus, in the integration of a digital culture, as a way to build a new identity, I would like to share a quote from Mia Couto:
“[…] identity is a house furnished by us, but the furniture and the house itself were built by others”
Marinela Cunha Rolo
Director Business Development at Bright Concept
