The current accelerated evolution of technology, and consequently of individuals and businesses, has promoted significant changes in all these areas, and in particular in leadership. Although everything is happening in parallel, it occurs with different rhythms.
Being technology not only the area that evolves more quickly, but also the one that assumes the role of catalyst of evolution at the level of people as well as in business, today it has clear implications, requiring a greater business agility, and in it's leadership, in each and every cycle of time.
So what is the Leadership role within this context?
By analyzing the context in which he or she is included, each leader must identify what to change, in order to ensure that it brings added value to everything he/she does in the company. To do so, each one must know: where to start? What to stop doing? What to preserve?, being this one of the first challenges to face, that is, having to make choices.
In parallel, all leaders have been developing their ability to learn and relearn, being this is a continuous process that will lead to rapid and gradual evolution. In the face of the pressing need to be different and to have the courage to do different, there is a greater need to accept the error with humility, ensuring that the process of learning and permanent adaptation is not just a "nice to have" but a "must have". All this dynamic of constant change requires each leader to be able to permanently generate trust relationships with its collaborators because, after all: TRUST is ALL You HAVE!
What are the leadership skills to develop?
Growing curiosity and a culture of caring are fundamental requirements in a context of leadership that is increasingly shared, in which the culture of feedback plays a fundamental role. And because we only change companies’ culture through leadership, the ability of each leader to identify in each team which are the observers, the actors, or the authors who ensure agility and responsiveness is presented as a key factor to building a better future.
Inherent to the pace and the different cycles of our time, leadserhip in the Customers’ Experience as well as their Digital Experience and making sure new technologies are supporting customer service on a customer-centric organization, are the guarantor of innovation and efficacy, while ensuring the ability to deliver in the short term, based on a long-term vision.
A leader thus needs to be very clear about what his/her purpose is, the cause for which he/she directs all his/her energy, guaranteeing management of tangible and intangible, in an era in which intangible assets prevail and in which talent values intangible elements, with purpose.
Why should leadership have a purpose?
By having a purpose, the leader is able to motivate his/her team, to influence people, to humanize business relationships, leading to understanding that each one is part of something much bigger, which is reflected in high levels of commitment, because after all: "The purpose of the work is to work for the purpose”.
Marinela Cunha Rolo
Director Business Development