Commercial & Client Excellence

Summer Reads to Switch Off and Return with Fresh Ideas

IN: BRIGHT INITIATIVES & RESOURCES.27 JULY, 2026

Design Thinking: How to Solve the Right Problem Before Investing in the Wrong Solution

IN: ORGANIZATIONAL TRANSFORMATION.27 JULY, 2026

The Art of Persuasion: Unveiling the AIDA Technique

IN:Commercial & Client Excellence. 29 APRIL, 2024

The art of communicating convincingly and persuasively is a real challenge. But there's a technique, simple yet effective, that has stood out over several decades: the AIDA technique.

In a negotiation, is it best to be the first to say the price?

IN:Commercial & Client Excellence. 23 JANUARY, 2019

In negotiation, there are those who say that it is best to let the others make their price proposal, as it may be higher than what we had thought.

Commercial & Client Excellence

Summer Reads to Switch Off and Return with Fresh Ideas

Design Thinking: How to Solve the Right Problem Before Investing in the Wrong Solution

The Art of Persuasion: Unveiling the AIDA Technique

In a negotiation, is it best to be the first to say the price?

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