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Lead Culture® - Organizational Culture Change

Lead Culture® - Organizational Culture Change
What is Lead Culture®?

Our Partners In Leadership Lead Culture® program is a powerful change management process designed to shape and transform the culture of an organization.

Define the Culture. Accelerate Change. Create Accountability.®

Challenge of the Lead Culture®

Did you know that 70% of all organizations say that their efforts in change management lack a simple and effective model which can be used by people at all levels? (Source: Partners In Leadership Workplace Accountability Study, 2014)


In fact, many organizations find it difficult to implement relevant changes because:

  • It is hard to ensure allignment of all employees based on a new way of thinking (which is crucial);
  • Employees tend to have beliefs that do not allow them to adopt behaviors which would lead to the desired outcomes;
  • In the short term, they create solutions to change management that are costly both in time and money as on other resources;
  • They fall into the action trap - they begin to take many actions like restructurings, dismissals, hiring, changes of processes ... However, they end up having a lot of resistance to change and when they cease to make pressure, everything becomes as before;
  • Employees resist and become unmotivated and there may be an increasing turnover.
Our solutions for Organizational Cultural Change

Partners In Leadership, the world-renowned company in Changing Culture, builds on the principles introduced by the New York Times bestseller on change management, Change The Culture, Change The Game®, written by its founders, to create the Lead Culture® Program. This program has helped many companies like Petronas, Google, Ford and McDonalds, change their organizational cultures to achieve extraordinary results.



Bright Concept is the exclusive representative in Portugal of Partners In Leadership and we work with our clients to implement this change management program in order to:

  1. Create organization-wide alignment - We help clients to get organized in the three or four key results they want to achieve in the near future. Through the development of Cultural Beliefs®, our approach helps to align the workforce around shared beliefs, vision and goals.
  2. Accelerate Culture Modeling - We help our clients overcome Belief Bias™ that hamper change initiatives, by using our culture management tools that encourage recognition, sharing of stories, feedback, and recognition of "exemplary" behavior.
  3. Establish long-term sustainable growth - To avoid short-term solutions for change management, our change methodology creates a lasting culture based on the principles of positive Accountability, which is part of the organization's DNA.
  4. Avoid the Action Trap™ - We work with leadership teams to avoid Action Trap (i.e. focusing exclusively on actions that lead to achieve results). Instead, we promote our methodologies to focus on creating experiences that shape beliefs. These will create actions that lead to the right results.
  5. Improve employee morale - By creating a culture of Accountability® in which everyone takes responsibility for each other, the workforce is encouraged to recognize each other by demonstrating behaviors that help to accelerate cultural transformation, resulting in greater employee satisfaction and retention.


Contact us to find out more.


Culture eats strategy for breakfast.

Peter Drucker
Curiosities about Lead Culture®

The results achieved with these programs have a very high ROI, measured by significant increases in profit, price per share, sales, customer and employee satisfaction or a decrease in work-related accidents, costs and turnover.


For example, when this Program was applied by Partners In Leadership in one of the 20 largest credit institutions in the United States, they obtained the following results:


Another example is the application of the Program in a chain of restaurants where these results were obtained:

Our Solutions

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