Working in sales is stressful. The unstable and hostile nature of some clients makes it hard for salespeople to work, preventing them from closing deals easily.
In an investigation conducted by PayScale - a career database online - the profession of sales manager was ranked as the second most stressful job, with 73% of respondents rating the role of sales manager as "extremely stressful." Sales managers are under a lot of pressure to meet goals, making sales and maintain high approval rankings. If, on the one hand, the enough amount of pressure can have positive effects on competition and motivation, on the other hand, the excess or negative pressure can become paralyzing.
In an investigation carried out by the Bridge Group, it was discovered that the companies that showed a greater distress obtained less 12% in the conquest of clients when compared with other companies more focused on the retention. As such, proper stress management is not only an ethical responsibility, but also a business imperative for sales leaders.