Bright Concept

Storytelling in sales

Storytelling in sales

Storytelling in Sales is the ability to tell relevant stories, with words or audio-visual resources, to convince a customer to buy a product or service.


All people like a good story. Especially when it comes to sales. Indeed, after a presentation, 63% of the listeners remember the story. Only 5% remember statistics. (Chip & Dan Heath)

Telling a story is one of the most effective ways to get someone's attention, and in doing so you are establishing a connection with the listener, helping you to identify with what you sell - your business, product, etc.

With this story, you will be showing potential customers the value and potential of the product, for example by demonstrating the use in their own company and how it has brought value to it.

our solutions

In this program, your employees will learn:


Why should you make your pitch a story? People hate pitches and people love stories

Eric Glustrom

Origin / Hill Holliday data, through a sample of 3000 participants online (23-65 years):