Increasingly, Elevator Pitches are being used in international organizations and start-ups to explain their business ideas to others. It is therefore necessary for its professionals to know and effectively apply this technique of presenting very fast a product or service. It is one of the most efficient methods to reach new buyers and customers with a winning message in an unplanned situation.
It is a technique of presenting a project, an idea, a solution, in a few seconds or minutes, demonstrating its benefits to arouse the interest of the interlocutor.