As John C. Maxwell says, "Leadership is influence." However, it is increasingly difficult to exert influence, as the increasing complexity of work and the increasing trend towards globalization has made it necessary to influence not only a larger number of people, but also people of different cultures and ages. Thus, the ability to persuade, the adaptation of the communication style and the correct identification of needs become essential elements for the leader.
In addition, the everyday use of technology is calling into question positional power - status, resources, expertise. This means that there is a change in organizational and social norms, especially in terms of organizational hierarchy, where everyone is expected to exercise their personal power and influence, regardless of their position in the organization. In this way, influence is part of the decisive competences to be successful both at work and in personal life and has become one of the competencies in which you must invest. It is especially important for people whose roles require a marked personal impact and influence, such as Directors, Senior Managers, Consultants and those responsible for teams, trainers and team managers.