Bright Concept

Leading multicultural teams

Leading multicultural teams

Leading multicultural teams is to understand and accept the diversity of employees, in their cultural differences, habits and values, which generate new perspectives. Its objective is to create added value for the team and for the business.


When working with people from different cultures, the work environment is more dynamic and stimulating, but conflicts and misunderstandings are also more likely. However, cultural diversity does not affect the performance of the team in a negative way. In fact, greater diversity means more creativity, because the more varied the opinions and ideas are, the more likely the occurrence of "out-of-the-box" thinking and problem solving will be, provided they respect and know how to take advantage of these benefits.

our solutions

Our program of Leading Multicultural Teams has the following objectives:


We become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams

Jimmy Carter

Direct communication vs. indirect: in the US and other Western European countries, people use direct and explicit communication to ask questions and identify problems, while in other countries such as China, people are indirect in asking and responding.

Our Solutions

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