Fulfilling goals while maintaining relationships seems simple, but in practice can be extremely challenging. Many people achieve their goals only at the expense of important relationships. Others usually avoid challenging situations of influence, to the detriment of meeting their goals.
Achieving goals such as gaining acceptance of ideas, securing cooperation, tuning agendas and sustaining action, while developing important working relationships, is a challenge for most people. To make things happen in organizations, you need to positively influence others - colleagues, bosses, customers, and suppliers - inside and outside the organization. In addition, people react to different styles of influence, and circumstances also vary which style of leadership will be most successful. For all this, flexibility in the use of different approaches to influence is fundamental.
Increasingly, it is difficult to influence people, because with the increasing complexity of work and globalization, it is necessary to influence more people and people of different cultures and ages. In addition, positional power - status, resources, expertise - is being eroded by technology. This means that there is a change in organizational and social norms, which in turn means that everyone is expected to exercise their personal power and influence regardless of their position in the organization.
Influence is part of the decisive skills to be successful in work and personal life, so it is always a good investment to develop this competence to excellence.