We are the representatives of Storewars® - World of Trade, the world's leading advanced FMCG management simulator.
Storewars® - World of Trade is a mini-MBA, created at INSEAD over 18 years ago, for FMCG companies around the world.
It is a unique and high quality program, where this vision is shared and management and decision-making skills are developed.
Through a business simulation platform that covers the entire strategic cycle of a company, this Storewars® - World of Trade program has been executed more than 1000 times in 70 countries and in 8 languages.
Storewars® - World of Trade is a complex business simulation and one of the most popular learning programs between FMCG and Retail professionals.
It's a virtual business environment that provides 360° insight into the industry. Storewars® - World of Trade participants run a large company, make important business decisions, interact with your virtual counterparts, and monitor the immediate results of their performance.
Storewars® - World of Trade enables managers to understand the company's operations from the top and look at the manufacturer, retailer, and consumer perspectives. It means learning, doing, creating synergies, and collaboration between manufacturers and retailers.
Through a risk-free experience, the Storewars® - World of Trade simulation allows you to gain in-depth experience on the best strategies, by allowing you to test various decisions, with immediate market results, without financial impact on your real business.
WHO IS A STOREWARS® - WORLD OF TRADE PROGRAM FOR?
The program is aimed at managers and business leaders who:
- Work in a dedicated area (such as purchasing, marketing, sales or finance) and require a better understanding of the impact of their actions on company operations
- They need to improve their business overview to take a leadership role in the business, to adopt a consumer-centric and profit-driven mindset
- Are willing to discover and experience the perspective of their business colleagues (retailer or supplier) to improve relationships
- Seek an opportunity to test business strategies in a risk-free environment, controlling the immediate impact on company finances
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Luís Gonçalves Sonae MC
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"I had the opportunity to participate in the StoreWars® simulator within the scope of the Initial Management Program at Porto Business School, during two intense days in which I was able to enter a really competitive and realistic environment between retailers and manufacturers, alongside my colleagues at Sonae who made the negotiations a real challenge and an excellent experience. An experience that I strongly recommend to those who work in the retail area! "
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