Bright Concept
Support
PT EN
Contact Us

Contact Us


* Required fields
I have read and accept Privacy policy
Submit
HOME / Solutions / Organizational transformation / Strategic Transformation and Organizational Innovation /

Organizational Culture

Organizational Culture
Organizational Culture

Discover how organizational culture can be the key to your company's success! Our Organizational Culture course is the perfect opportunity to learn how to develop and strengthen your company's culture, creating an inspiring, productive and motivating work environment.



WHAT DOES A COMPANY'S ORGANIZATIONAL CULTURE MEAN?


Organizational culture is the set of values, beliefs, behaviors and practices that define the identity of a company and guide the actions of its employees.

When well-developed and aligned with the organization's objectives, culture can be one of the greatest competitive advantages of a company and a fundamental element for the organization's identity and sustainability.

 

WHAT IS THE ROLE OF ORGANIZATIONAL CULTURE?

A strong, cohesive organizational culture helps create a productive and inspiring work environment. On the other hand, organizational change can be a major challenge for the company's culture, as it can destabilize established values and practices. Change management is therefore a crucial aspect of ensuring that the company's culture is maintained and reinforced during transition periods.

It is important to remember that organizational culture is not something static, but something that is constantly evolving. It is necessary to be aware of changes in the company's external and internal environment to adapt the values and practices of the culture and keep it aligned with the organization's objectives.

WHY IT IS DIFFICULT TO CHANGE ORGANIZATIONAL CULTURE


Did you know that 70% of all organizations say that their efforts in change management lack a simple and effective model which can be used by people at all levels? (Source: Partners In Leadership Workplace Accountability Study, 2014)

In fact, many organizations find it difficult to implement relevant changes because:

  • It is hard to ensure alignment of all employees based on a new way of thinking (which is crucial);
  • Employees tend to have beliefs that do not allow them to adopt behaviors which would lead to the desired outcomes;
  • In the short term, they create solutions to change management that are costly both in time and money, as on other resources;
  • They fall into the action trap - they begin to take many actions like restructurings, dismissals, hiring, changes of processes ... However, they end up having a lot of resistance to change and when they cease to make pressure, everything becomes as before;
  • Employees resist and become unmotivated, and there may be an increasing turnover.

Organizational culture can be the competitive differential your company needs.

Contact us

HOW TO DEVELOP A POSITIVE ORGANIZATIONAL CULTURE?


We work with our clients to implement this change management program in order to:

  1. Create organization-wide alignment - We help clients to get organized in the three or four key results they want to achieve in the near future. Through the development of new beliefs, our approach helps to align the workforce around shared beliefs, vision and goals.
     
  2. Accelerate Culture Modeling - We help our clients overcome Beliefs that hamper change initiatives, by using our Change Management tools that encourage recognition, sharing of stories, feedback, and recognition of "exemplary" behavior.
     
  3. Establish long-term sustainable growth - To avoid short-term solutions for change management, our change methodology creates a lasting culture.
     
  4. Avoid focuse only in actions - We work with leadership teams to avoid focusing exclusively on actions that lead to achieve results. Instead, we promote our methodologies to focus on creating experiences that shape beliefs. These will create actions that lead to the right results.
     
  5. Improve employee morale - By creating this change the workforce is encouraged to recognize each other by demonstrating behaviors that help to accelerate cultural transformation, resulting in greater employee satisfaction and retention.

 

Contact us to find out more.

Transform your company

Transform your company

Invest in the engagement and productivity of your employees

Invest in the engagement and productivity of your employees

Increase your competitive potential

Increase your competitive potential

Attract and retain talent

Collaborators who identify with the company's values tend to be more engaged and stay with the organization longer. In addition, a solid organizational culture can also increase the productivity and efficiency of employees, who clearly know what the company's expectations and goals are.

Differentiate yourself from the competition

A strong, cohesive culture can attract customers who share the same values and beliefs as the company, which can result in a more lasting and profitable relationship.

Develop Adaptability

Collaborators who internalize the company's values tend to be more flexible and open to change, which can be an important factor for the organization's survival and success in an increasingly dynamic and competitive market.

Don't miss the opportunity to create a more productive, motivating and inspiring work environment!

Contact us to find out more.

Quote

Culture eats strategy for breakfast.

Peter Drucker
Faq

Our programs are designed around the needs identified by customers. In this way, the content changes according to the client and the situation in question.

We use scientific diagnostic tools to get a clear picture of the culture.

We divide our approach into 3 moments:

  1. initial diagnosis to identify gaps and strengths;
  2. a theoretical/practical approach to organizational change;
  3. feedback and evaluation of changes and development of organizational management tools.

Curiosities about Organizational Culture


Don't waste any more time and find out how Organizational Culture can transform your company!

Contact us to find out more about our program.

Articles on our site related to Organizational Culture

HOW TO MANAGE ORGANIZATIONAL CULTURE REVISTA I9 | INNOVATION, CULTURE AND LEADERSHIP Leader Magazine | WHY IS IT URGENT TO MAKE A CULTURE CHANGE IN YOUR ORGANIZATION HUMAN MAGAZINE | NEED TO CHANGE THE CULTURE OF YOUR ORGANIZATION? HUMAN MAGAZINE | IS YOUR ORGANIZATION'S CULTURE CONTRIBUTING TO THE RESULTS OR IS IT AGAINST THEM?

Contact Us


Preencha o formulário e entraremos em contato para confirmar os detalhes.

I have read and accept Privacy policy
Submit