What is the Importance of Persuasion?
It is increasingly difficult to exert influence, as the increasing complexity of work and the increasing trend towards globalization has made it necessary to influence not only a larger number of people, but also people of different cultures and ages.
Oxford Languages describes influence as “the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself.” This skill has become one of the main communication undertakings one can live. It can also become synonymous with "power" and as such, within the professional forum, it's connected with leadership skills. However, it can be developed by anyone.
Influence is not just about making your plan or thought move forward in spite of others. Many people fail to be persuasive because they assume that influencing someone is getting that person to agree with them. Influence can be demonstrated and built with simple actions and intentions, that look to connect with someone.
Thus, the ability to persuade, the adaptation of the communication style, and the correct identification of needs becomes essential elements.