What is the Importance of Creativity?
Creativity and business are not words that people tend to associate, but creativity skills are being named as the most important and required to run a business and drive growth. In fact, LinkedIn has named creative thinking has the most demanded skill (as well as critical thinking and problem-solving).
Not only that, but creative thinking helps nurture the company culture, increase productivity, work for problem-solving, and it incentivizes companies to bring on the competitive nature that makes innovation rise.
While in some industries it may seem more difficult to create space for creativity - especially in jobs where rules can't be bent - it is critical to explore this side of your teams, because creativity is not just making something new or different. It is also the attitude that makes people see opportunities, even in the unlikeliest of places, and, reach for them.