Bright Concept
Contact Us

Contact Us

* Required fields
I have read and accept Privacy policy
Change Management
Change Management

What is Change Management?

Change Management refers to the approach to be taken when managing the transition of any business or organization, due the decisions of great impact, such as a budgetary changes, reorganization of strategic resources or elaboration of new operational processes.

What is the Importance of Change Management?

Successful transformations rarely occur only by the discovery and commercialization of new ideas, technologies, and products. The most successful businesses know that reinvention is an ongoing process. The ecosystems in which business occurs are rarely static. They are living organisms and, as such, organizations have to adapt to survive. Leaders know that failure in adaptation leads to extinction.


Change is constant in most organizations today. But it is also one of the most difficult factors to carry out. Even when there is a clear need for change, resistance, fear, uncertainty and ambivalence are common reactions.


We are instinctively programmed to resist change. It triggers our instinct for escape / struggle in the face of the unknown, giving rise to feelings of fear when asked to leave the familiar and comfortable world.


We know today that there are two sides to change:

  • The leaders side – who want a successful change and need to be committed to managing, guiding and supporting the process of change with a Shared Vision about the common future of all.
  • The employees side – usually resistant to change, because they do not understand it, or because they do not feel prepared for it, or even because they do not accept who manages it.


As such, trust becomes the key word in the process of change. Confidence in the leaders who carry out the change, and trust in the employees and in their commitment to the process.


Leaders must also be able to deal with change themselves. It is important to understand the reasons for resisting change, to understand the benefits of change, and to use methods to reduce stress caused by change.

However, 70% of companies manage change through ineffective top-down approaches.

Our solutions about Change Management

In this Program, we empower leaders to manage their employees' change and to manage themselves positively with change.

In effect, the various steps to implement change and various ways of managing the emotions and stress associated with it are trained:


It is not the strongest species that survives, nor the most intelligent. It's the one that best adapts to change

Charles Darwin

Curiosities about Change Management

Change does not cause us anxiety. What causes anxiety is withdrawing the behaviors that previously protected us. Due to this, only 2 out of 7 people can actually make changes.

Articles on our site related to Change Management

Our Solutions

Learn more

Learn more

Contact Us

Preencha o formulário e entraremos em contato para confirmar os detalhes.

I have read and accept Privacy policy