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Promote entrepreneurial thinking and teamwork with the Freshbiz® simulation game!

This business simulation explores the methods of entrepreneurial thinking, through collaboration and creativity, with the acquisition of knowledge that can be applied in your daily life and in your business or organization.

What is Freshbiz®

FreshBiz ® is a unique Entrepreneurship workshop and game, based on game moments, that turns business teams into entrepreneurial thinkers.

This business simulation helps teams develop important skills, such as Teamwork, Proactivity, Creativity, Problem Solving, Searching for Opportunities and much more.

With the development of these skills it becomes easier to improve your company's revenue, culture, communication and business models. In effect, the teams' outdated beliefs change to a mindset of looking for opportunities.

FreshBiz Game Global® was created by Ronen Gafni and Simcha Gluck, and has already been applied to more than 60,000 people in 30 countries.

Entrepreneurial Mindset powered by the FreshBiz Game from FreshBiz Game on Vimeo.

What is the Importance of Freshbiz®?

To face changes, you need to be ready to change your mindset and that of your team.

As Ronen Gafni and Simcha Gluck put it: "Everything that is wrong and weak in the world has its basis in one place, and that is the mindset we hold, or more precisely, the wrong mindset. "

In this new sharing economy, more and more companies are realizing how important it is to introduce an entrepreneurial mindset - with all the innovation, creativity and collaboration that goes with it - into the workplace. As such, it is important not only to involve your employees, but also to get them to become active participants in a corporate culture of self-development.

Take advantage of the opportunity to improve your team's productivity and performance!

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Freshbiz ® Workshop

Using the Freshbiz model, we execute 3 hour long or 1 day long workshops, exploring the Freshbiz ® game and it’s entrepreneurial thinking methods, and debating the results and how they can be applied in life and business.

Participants learn to:


After completing this game, participants take part in a debriefing session, reflecting on their path and results in the game, and also how the acquired knowledge can be applied in their daily lives and in their businesses/organization.


This game differs from other business simulation games, since the main objective of FreshBiz® does not reside solely in the element of competitiveness with other players, but in Collaboration between players and Creativity to overcome challenges.

Think like an entrepreneur

Think like an entrepreneur

Acquire skills for high-performance teams

Acquire skills for high-performance teams

Unlock learning through gamification

Unlock learning through gamification

Transform the Employee Mindset

The development of a Growth Mindset in employees is increasingly important for the success of the employee and the organization.

Freshbiz® participants are challenged to reflect and evaluate businesses, relationships and companies, applying their ideas in a business simulation context. Thus, its employees are encouraged to adopt a Growth Mindset that can be used, not only in the game, but also in their professional and personal day-to-day.

Promote innovation and proactivity in employees

The FreshBiz® game challenges participants to solve a variety of challenges that organizations face in the marketplace.

Your employees will manage limited resources and identify the best investment opportunities, while at the same time confronting unexpected challenges that could benefit or harm the business. As such, they have to be innovative in the strategies and actions adopted during the game, assuming a constant proactive behavior.

Promote Employee Engagement for Multigenerational Teams

We use gamification learning as a dynamic and fun learning and development tool for participants.

This dynamic creates a unique moment of collaboration and learning between participants in the game, and promotes the employee engagement of its employees, even from different generations.

Turn employees into successful entrepreneurs

The development of entrepreneurial thinking is essential to ensure competitive advantage in today's market.

Through Freshbiz®, your employees will become successful entrepreneurs, adopting the knowledge and skills acquired in a simulation context for their daily reality.

Discover how FreshBiz can help managers be effective leaders

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This is the real secret of life – to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play.

Alan Watts

The FreshBiz® methodology provides each participant with a unique experience of building their own learning and development environment. Participants will be faced with several challenges throughout the game, which require the identification and analysis of the best strategies and opportunities for you and your company.

Through this game, participants will have to adopt entrepreneurial thinking to win, applying key skills of successful entrepreneurs.

Players use the simulation as a source of learning about the world of business and entrepreneurship. To succeed in this game, participants need to create a business, manage limited resources, adopt and identify the best opportunities to invest.

Curiosities about Freshbiz®

Freshbiz Game Global was named one of the top 500 game-changing businesses in the world – a list that includes companies like Google, Zappos, Tesla, Etsy, TED, SingularityU and others…

More than 100,000 people in 30 countries play the FreshBiz game.

Take advantage of the opportunity to build skills with a renowned program!

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