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Do you want to develop your management and decision-making skills in a dynamic and practical environment? Storewars® helps FMCG professionals to reach their full potential, providing a unique learning experience that covers the entire strategic cycle of a company.

Through this Storewars® management game, gain the knowledge, skills and confidence you need to make bold decisions, tackle complex challenges and succeed in today's competitive FMCG landscape.

What is Storewars®?

We are the representatives of Storewars®, the world's leading advanced FMCG management simulator.

Storewars® is a mini-MBA, created at INSEAD over 18 years ago, for FMCG companies around the world.

It is a unique and high quality program, where this vision is shared and management and decision-making skills are developed.

Through a business simulation platform that covers the entire strategic cycle of a company, this Storewars® program has been executed more than 1000 times in 70 countries and in 8 languages.




Storewars® is a complex business simulation and one of the most popular learning programs between FMCG and Retail professionals.

It's a virtual business environment that provides 360° insight into the industry. Storewars®  participants run a large company, make important business decisions, interact with your virtual counterparts, and monitor the immediate results of their performance.


Storewars® enables managers to understand the company's operations from the top and look at the manufacturer, retailer, and consumer perspectives. It means learning, doing, creating synergies, and collaboration between manufacturers and retailers.

Through a risk-free experience, the Storewars® simulation allows you to gain in-depth experience on the best strategies, by allowing you to test various decisions, with immediate market results, without financial impact on your real business.


Want hands-on experience solving real problems? Join the open online course - Storewars®, from June 6th to 8th, 2023., and experience running a business. Register! Contact us to find out more!





The program is aimed at managers and business leaders who:

  • Work in a dedicated area (such as purchasing, marketing, sales or finance) and require a better understanding of the impact of their actions on company operations


  • They need to improve their business overview to take a leadership role in the business, to adopt a consumer-centric and profit-driven mindset


  • Are willing to discover and experience the perspective of their business colleagues (retailer or supplier) to improve relationships


  • Seek an opportunity to test business strategies in a risk-free environment, controlling the immediate impact on company finances




Train strategic, management and negotiation skills with an interactive online game. Sign up for the Storewars® open course from June 6th to 8th, 2023. Contact us to find out more.



Mohamad Dabbous, Mars

Luís Gonçalves Sonae MC

"I had the opportunity to participate in the StoreWars® simulator within the scope of the Initial Management Program at Porto Business School, during two intense days in which I was able to enter a really competitive and realistic environment between retailers and manufacturers, alongside my colleagues at Sonae who made the negotiations a real challenge and an excellent experience. An experience that I strongly recommend to those who work in the retail area! "

What is the Importance of Storewars®

With the Storewars® management game, managers in the Marketing, Sales and Operations areas, whether in Retail or Manufacturers, need to have the following skills:

  1. Total Business Management - global vision and resource management to achieve market objectives
  2. Strategic Management - creation and implementation of company, market, product and customer strategies; strategy and tactics of retailers and manufacturers
  3. Brand and Category Management - product portfolio management from a manufacturer and retailer perspective; development and launch of new products; private label management
  4. Partnership with Retail – understanding the motivations in the retailer-manufacturer relationship; mutually beneficial business partnership; negotiation
  5. Massive Consumer Marketing – understand consumer and buyer marketing; manage linear space and consumer perceptions; understand the impact of marketing strategy on the company's overall performance
  6. Financial Management - data analysis, budget and cash-flow management, monitoring the impact of decisions and strategies on the company's profitability.


Contact us to find out more.

What is Storewars® like?



The Storewars® program is based on the FMCG Market simulator, used to guide participants throughout the business process.

This training program includes:

  • 3 days of intensive business management practices
  • 360° view of the Consumer and Retail industries
  • Interactive learning experience: a business game for professionals
  • A real test and experimentation of your business skills
  • The most advanced business simulation software
  • Competition, collaboration, exchange of experiences, and face-to-face coaching


The business simulator Storewars® is driven and facilitated by a team of highly experienced industry professionals and renowned business school teachers: a powerful combination of business and academic knowledge.

Storewars® is not just a management development program. The world's leading companies also regularly use it for team-building, leadership training, networking, developing relationships with retail business partners, and evaluating and recruiting managers.


Get the Storewars® experience with the open course online, from June 6th to 8th, 2023. Through a fully online interactive game, compete and collaborate while developing strategic, management, analysis, and negotiation skills. Sign up! Contact us to find out more!



Please also consider signing up for one of the upcoming dates (all sessions in English). Contact us to find out more:

Interactive Program

Interactive Program

Immediate feedback

Immediate feedback

360º Vision of the Business

360º Vision of the Business

Reseller Skills Worked
  • Company strategy and profitability
  • Store service level
  • Shelf space management
  • category management
  • private label
  • Market analysis, demand planning
  • price promotions
  • stock management
  • Supplier management, negotiations
  • Competitor analysis
Worked Manufacturer Skills
  • Company strategy and profitability
  • Brand strategy and goals
  • Portfolio management
  • Category management
  • Production planning
  • Market analysis, demand planning
  • R&D,
  • New brand launch
  • Trade marketing
  • Inventory management
  • Negotiations
  • Competitor analysis

Develop your management skills with Storewars®

Sign In!


It was the best program I have seen.

Oenk Aigr, Coca-Cola

When you enroll in the Storewars® mini-MBA program, you'll gain access to a world-class learning experience that can help you take your FMCG career to the next level.

You will develop your management and decision-making skills, learn from experienced professionals and gain hands-on experience via a business simulation platform.

Storewars® is a flexible program that can be delivered in a variety of formats to meet the needs of participants. This includes in-person workshops, online sessions, and blended learning options that combine both in-person and online components.

Although the target for Storewars® is mostly FMCG, we also have customers from the pharmaceutical and electronics industries. The categories are different, but the business processes are very similar.

Curiosities about Storewars®

With the Storewars® program, you will get:


The Storewars® Program has served 25,000 participants in over 70 countries.

Percentage of participants by department:


Some of the companies that have already used Storewars®

Mais de 500 companhias já participaram no Storewars

Start your journey towards FMCG success with Storewars®!

Contact us to find out more

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